copywriting category banner

Read Articles:


GET DISCOVERED THROUGH PRESS RELEASES

The Secret to Writing a Captivating S...

Publish or Perish: It's Not Only for ...

Writing The Blockbuster Book Proposal...

5 Reasons Why Headlines Are The Singl...

No Time To Write? Try a Ghostwriter

Author Discovers That the Perfect Boo...

How To Place yourself in the secure s...

Earn $100,000+ For Your Book

Get A 6 Figure Book Advance

Writing Articles - Advice For The Do-...

Book Proposals 101.: What Publishers ...

The Truth Behind Musician Press Kits

How To Write Poetry

Stimulate your Senses!

Who Is Your Inner Critic?

Reading in a Tree

All You Need To Know About Agents--Fo...

How To Make Your Writing Meaningful

How To Write A Great Article

Journaling Your Book To Completion

Writing The Knockout Query Letter: Ho...

Publish or Perish: It's Not Only for ...

Simple Steps Lead To Successful Books

Some FAQs for Aspiring Copywriters

Seven Ways To Connect Your Writing An...

Stories and Feelings

Many Writers, One Clear Voice

12 Low Cost or No-Cost Techniques to ...

Who Makes Your Content Choices Clear?

How To Research Information To Develop...

How To Write Lightening Fast Ebooks

How to Find a Niche For Your Blog

Setting Your Novel: There's Gold in ...

The Proof Is In The Proofing: 7 Tips ...

The Writer and the Web

Write Articles And Captivate Your Rea...

Writing Articles as an Affordable Int...

How to Write a Short Story

A Beginner's Guide to Writing a Novel

Make Big Money On Your Book - 10 H*O*...

The Published Novelist: Nine Essenti...

10 Ways to Make the Most of Your Book...

Tag, You're It! (Or, How To Write Slo...

How to Start Your Story with a Bang

How To Write A Research Paper

Re-fresh, Re-hash, Re-write

The 10 Laws for Writing Letters that ...

A Guide to Creative Writing That Sells

Professional Writers Learn To Manage ...

Evolution of Books

8 Sources To Research Awesome Article...

7 Keys to Writing a Children's Book t...

Fiction Writing Lessons from Shakespeare

Battling Internet ADHD: Ten Tips for ...

How Webmasters Can Become Experts And...

Avoid Crafty Traps in Essay Writing

Quick Strategies For Writing Your Ess...

Overcoming Writer's Block

How to Write an Ebook

Writing Good Screenplays (Part One)

Writing Good Screenplays (Part Two)

How to get Your Book Reviewed

Broaden Your Customer Base: Submit Ar...

Deadlines Can Be A Writer's Best Friend

Why Jerks Win At Direct Marketing

Rating eBook Compilers

Overcoming Writer's Block

Break In With Fillers: The Best Marke...

The Psychology Of Effortless Writing

More Article Pages 1 - 2 - 3 - 4 - 5

Steps to a Writing an Effective Press Releases
 by: Diana Ennen

Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I'm going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Let's go.

We'll briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren't set up properly. To a busy editor, that all too familiar "10 second glance" says a lot for you and your business; it let's them know if you've done your research enough to warrant that release to be placed in their newspaper or magazine.

Here are your essentials:

"FOR IMMEDIATE RELEASE" on the top left of the page.

Your contact name, phone number, e-mail address, and website follows.

Headline is next, normally in bold and centered on the page. Summarize what the release is about and capture their attention. Spend almost as much time on your headline as you do writing the release. It's that important.

The press release body starts with the location of the release and the date (Margate, Florida, May 5, 2005.)

Most press releases are between 200-500 words, and no more than a page. The first paragraph has the most important information. Don't save the best for last, it won't get read. In this paragraph answer the questions, who, what, when, where and why?

It is recommended that you write press releases in the 3rd person and use short sentences and paragraphs. Do not go over board, trying to dazzle the editor, it won't work.

Target your release. You will be sending your release to a specific audience so make sure that in your release you keep to what would appeal to that audience. What don't they know that you can add? Nothing works better than getting an "AAH HAA" when an editor is reviewing your release.

Provide statistics. Do some research and find some relevant information that applies. You can easily do this through Google. Once you find your quote, do a Google search or Yahoo quote on that particular topic. However, don't stop on the first Google link and take that for gospel. Research it a bit further. Have it come from a respectable company or magazine.

Include relevant quotes from experts in your field that will reinforce what you are saying. Approach authors, leaders in your Industry, and other experts that back up the facts you are stating in your release. They will normally appreciate the added publicity and you get the quote you're looking for. For example, as an author I'll often get asked to provide a quote for an article on home-based businesses or the virtual assistant industry. I welcome the opportunity as it provides me more publicity.

Also, if you have a satisfied client that you feel will add credibility to your Release, add a quote from them as well. The first time you mention the expert, write out their full name. Then list them by last name or Mr. and Mrs. Smith only. I normally prefer the last name.

The last paragraph should be your call to action. You've talked the whole release about your business or product, now tell them what to do with the knowledge they just acquired.

At the bottom of the release include ### to indicate you are done, followed by a short bio. Make sure if you include your website that you include http:// in front of it for search engine recognition.

Your bio should include your information, any books authored, etc. Double check this for accuracy. At this point, you're tired and done with the Release. But if it goes out to the world with the wrong web address, the valuable time spent even writing the Release has been wasted.

That's it; the basics for writing a press release! Now one other thing I'd like to add in, they work! They truly work. I've had a recent release get accepted by PRWeb (and yes they do reject bad ones!), and then go on to hit several other major newspapers and media outlines and the Google alert, which resulted in our paper in the area contacting me. You want to set up a Google news alert for your name so that you can follow the path and see when you make the news so you can follow up. Also, PRWeb at http://www.prweb.com has complete guidelines for setting up a good press release. Go with the extra money and spend $20.00. It's worth it to get the additional exposure.

About The Author
 

Diana Ennen is the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA, Words From Home, Start, Run and Profit from a Home-Based Word Processing Business & the Home Office Recovery Plan. She specializes in publicity and book marketing and is president of Virtual Word Publishing http://www.virtualwordpublishing.com and http://www.Publicity-VA.com. Articles are free to be reprinted as long as the author's bio remains intact