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How to use eBay
auctions to drive traffic to your site |
by:
Peter
Tarrida del Marmol |
Copyright 2005
Peter Tarrida del Marmol
Many eBay auction sellers rely
only on eBay for generating 100% of their online income. Many of
these people are running a successful auction business; however,
they could do even better. They are missing a huge opportunity
to turbo-boost their business profits and reduce their listing
fees at the same time. If you feel you are one of these people,
these are the steps you should follow to optimize your net
auction business:
1.Create a website. If you can write an
eBay ad, then you can design a website. It is not rocket
science. You can download many free web templates from the
internet and customize them easily with any HTML editor. If you
type the words “free web templates” in Google, for example, you
will get more than one million results!
2.Register a
domain name and hire a web hosting service. These services start
at about $40 per year, depending on the web space and special
services you require. Once you have set up your hosting account,
you must publish your site.
3.Register an account in
Paypal in order to allow online payments from your website.
Paypal’s payment buttons and shopping cart options are easy to
use and allow you to set up your site very quickly.
4.Use
allowed strategies in your eBay auctions to drive traffic to
your website. You don’t have to pay listing fees and commissions
for the sales that come from your website, so your objective
should be to use eBay only to generate traffic and monetize your
sales from your own website.
But everybody knows that
eBay does not allow placing outbound links in the auction ads,
so how can you turn the massive eBay daily traffic into a
continuous stream of visitors to your site?
Here comes
the interesting part…
The first method is to put a link
to your site on your “about me” page and then link your auction
ad to it. This is allowed by eBay. Your auction visitors will be
directed first to your “about me” page, and then driven to your
website. A second way to gain traffic is advertising your
business using a picture or logo on your auction ad that
includes your website’s URL. By doing this, you will be using
eBay as a very cheap way of advertising online. All your auction
visitors will see the name of your site and will be invited to
type your URL in their web browser.
To optimize the
number of visitors to your auctions, make sure to use popular
words in your auction’s title.
Another easy technique is
to write your site’s name without the “http://” or “www” in a
paragraph of your eBay ad. This should be done carefully. The
paragraph should not look like an ad for your site, but as a
natural explanation. For example, let’s say your website is
www.auctionearnings.com. You could include a paragraph like this
in your ad:
“You can find more information regarding this
product at AuctionEarnings.com, as well as free articles and
free e-books that will contribute to increasing your knowledge
on your subject of interest.”
Finally, and in my opinion,
the most efficient way to gain massive traffic is to create an
information product and give it away on eBay. Sell it for one
penny and send an email to your customers with a link to your
download page.
Attention - very important!
You
MUST capture your customer’s name and email address in order to
build your own customer list, so that you can promote other
products in the future using auto-responders. At this point, you
will be taking control of your own business and you will not
have to depend on eBay anymore to monetize your sales.
About the author:
Peter Tarrida del Mármol has succeeded on using eBay to generate
traffic for his affilliate internet business. To learn more,
click on: http://www.auctionearnings.com
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