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Why It's a BAD Idea
To Promote Hot Selling Products on eBay
Do a quick search on Google, Yahoo, or your
favorite auction resource site, and you'll quickly discover
there are several software programs targeted to vendors who want
to promote hot selling products on eBay.
with hot selling products exists because sellers believe if you
target items that have a robust sales pattern, you'll have a
better chance at profiting on eBay. This is both true and false.
Yes... hot selling products can improve your bottom line. But
unfortunately by the time the average eBay seller (a) realizes
what the hot selling products are, (b) purchases stock to sell
on eBay, and (c) actually puts the items up for sale, the demand
is already being met by other eBay sellers who probably started
the hot selling product trend some time ago.
that, with thousands of people also having access to the same
hot selling product lists, you'll have to contend with other
eBay vendors who have the exact same ideas that you do. So
you'll be up against the original sellers who are currently
feeding the demand, AND doing the tango with newer sellers who
have jumped on the same hot selling product bandwagon that you
Okay maybe this won't happen to you.
suppose it does.
What if competition becomes so great
that prices start dipping below the wholesale cost that you paid
for the item? (It happens all the time on eBay.) And what if you
lose $100, $200, or even $1,000 on inventory that you thought
would be flying off the shelf? Suddenly that hot selling item is
looking rather cold sitting in your garage collecting dust.
So if not hot selling products on eBay, then what?
what the majority of PowerSellers do. Sell what you want,
instead of what's hot. Repeat after me, "Every day ordinary
items sell extremely well on eBay... Every day ordinary items
sell extremely well on eBay... Every day ordinary items sell
extremely well on eBay." Allow this to become your mantra,
because it is very much true.
I know this from
first-hand experience as I analyze top sellers instead of hot
products. And my research has continuously shown me that
mediocre products don't necessarily translate into mediocre
For instance, there's a seller right now who
clears about $1,000-$2,000 a week selling magnets. And that's
AFTER eBay and PayPal fee's. Another seller promotes homemade
CD's to a specific audience and clears $900-$2,000 a week. A few
sellers make $500-$700+ a week - after expenses - promoting
public domain information. And the cool thing about public
domain information is that anybody can sell it because it's
free. So that's pure profit by selling something they never paid
for. Talk about the ultimate arbitrage opportunity!
ultimate key in succeeding no matter what product you end up
selling, is to build a successful strategy. To figure out 'how'
to profitably market what you have, instead of chasing after the
next great thing. Because once you have the strategy part down,
you can sell anything on eBay and make it a hot seller to your
About the author:
Alexis Dawes is a student of eBay sales strategies, instead of hot
selling products. She's the developer behind Auction Seller
Analyzer, a Windows-based application that inspects eBay sellers
auctions to determine the winning strategies they're using. You
can get more information about Auction Seller Analyzer at