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My Marketing Budget
Is Small. How Can I Make The Most Of It? |
by:
Debbie
LaChusa |
For example, it
may not make sense or be necessary to market consistently all
year long. Are their times when your particular industry is slow
and customers are not likely to purchase? Conversely, are their
times during the year when customers are more likely to be in
the market for your product or service?
Schedule your marketing activities to take advantage of these peak times and
to avoid what I call the "valleys" (when no one is in the market
for what you are selling). Aim to persuade as many people as
possible to buy from you when they are in the buying mood.
Ever notice how health clubs market heavily in January and in the spring?
They know people are more likely to be focused on getting in
shape at the beginning of a new year, and before summer and
swimsuit season arrive. So they spend more marketing dollars and
focus their promotional efforts during these times of year and
they maintain a lower profile the rest of the year.
Ask yourself these questions: What "seasonality" exists in my business? How
can I schedule my marketing to take advantage?
(C) 2005 Debbie LaChusa
About the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing
System to help small business owners successfully market their
business, themselves without spending a fortune on marketing. To
learn more about this simple, step-by-step program and to sign
up for her FREE audio class and FREE weekly ezine featuring
how-to articles, tips and advice, visit
http://www.10stepmarketing.com
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