The main reason why 95% of online businesses fail is because of poor sales
letter. Write your sales letter with an Individual in mind; think as if you are
writing personally to them. People love to read good stories, tell them stories
that illustrate a point you are trying to make.
Write attention grabbing & powerful heading. Remember you have 15 seconds or
less to capture your visitors attention before they click away. Offer the best
benefits or the biggest promise to your visitors. Increase there curiosity by
showing them self-serving benefits. Your heading should immediately create a
desire in the reader to want to know more.
One of the biggest problem on the internet is being believed. Testimonials
are the best way to assure people that you are not a scam artist. People want to
know what others are saying about the product. In fact a good testimonial from
respected well-known authorities within your targeted field will definitely
build your credibility & boost sales. Try to include a testimonial as close to
the top of your sales letter as you will get people immediately believing what
you say even before they read your sales letter.
3. Build Interest.
Build interest in your reader by discussing a problem or telling a story. The
first part of your sales letter should build interest in your readers and try to
expand the benefits you got people excited about in your headings. People love
to read stories, so tell them some exciting story of your past experience, but
remember the story should be within your targeted field.
Bullets are one of the most powerful persuader in sales letter. People spend
a lot of time reading bulleted list. Bullets arose the curiosity of your
visitor, so use them to stress the benefits of your products or services and
spell out exactly what’s included in your offer. Make you bullets like a mini
heading. Use them to narrate the benefits of your products in a step-by-step
To prove that your product or services is of a great value you need to show
them what you are offering is much better them your competitors. Show them that
others are charging much more for a less quality product then yours. Explain
them that they are getting a better deal by ordering from you. This way you can
prove your products or services are of a great value.
Make your offer different & valuable by adding some good products as bonuses.
Don’t give away outdated junk as a bonus it will damage the credibility of your
main product. Your bonuses should be as good as they can sell on their own.
Remember sometimes people buy the main product just because of the bonuses.
If you have a good product then there is no need to worry about offering a
strong guarantee. Make your guarantee look like a personal promise. Try to
convince your visitors that they have nothing to loose all the burden is on you
to deliver what you promised.
8. Demand Immediate Action
Include a deadline to create a sense of urgency in the mind of your customer.
Nobody wants to make a decision, so let your customer know that they will be
missing out on a great deal if they don’t act now.
9. What to do next?
Don’t make your customer guess what you want them to do next. Tell them
clearly that “ Click here” to order or get immediate access. Make this process
as simple & understanding as you can.
P.S. is very important part of your sales letter as most of your site
visitors will immediately scroll down to the end of your page to find out how
much it would cost.
A P.S. is a best place to summarize your product or services as visitor
checking your price will also have a detailed description of what they will get
if they order now.
About The Author
Julie Kerr provides marketing advice, business writing, and popular promotion
packages. Owner of "The Best of Internet Marketing" which is the biggest and
best collection of internet marketing ebooks with resell rights and ready to
take order website on the internet today at
This article was posted on November 05, 2003