Every part of your book can be a sales tool. When you include the below tips,
you will have a roadmap to follow to keep your writing organized and compelling,
and you'll sell more books than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants your book. Find
out what audience wants/needs your book? What problems does your book solve for
them? Create an audience profile and keep your audience's picture in front of
you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For
The Teenager, For The Prisoner, and other specific groups sold far more copies
than the original Chicken Soup.
2. Write a sizzling book title and front cover. You have 4-10 seconds to hook
your potential buyer. The cover itself sells more books than any other part.
Bookstore buyers buy mainly by cover designs. Your title must compel your
audience to buy. If you want an agent or publisher your title and subtitle are
3. Write a thirty-second "tell and sell." You only have a few seconds to
impress the media, the agent, the bookseller, the individual buyer. Include your
title, a few benefits, and the audience. Include a few sound bites that grab
attention. You may also want to compare your book to a successful one. "Passion
at Any Age" is the "Artist's Way" for seniors.
4. Write your back cover before you write your book. This is the second most
important sales tool your book has to offer. Here you put compelling ad copy,
benefits, testimonials, and a small blurb about you, the author. If your
potential buyer likes it, they will buy on the spot. If they want more
information, they will look inside at the introduction and table of contents.
If you write an electronic book (eBook) you can apply this information to
your Web site sales letter.
5. Write your book introduction. Include the problem your audience has, why
you wrote the book, and its purpose. In a few paragraphs include more specific
benefits, and how you will present it (format). Keep it under a page.
6. Create a table of contents. Each chapter should have a name, preferably a
catchy one. If your reader can't understand the chapter title, then annotate it.
Add some benefits or a sub title. In Passion at Any Age, the author put the word
"passion" in each title. Which attracts you more? "Open Your Mind?" or
7. Reach out to opinion molders. After an initial contact of asking for
feedback, resend them the same chapter and the table of contents of your book.
Ask for a testimonial then. These influential contacts' testimonials will make
your back cover an important sales tool.
Designing every part of your book to be a sales tool and a beacon to writing
a focused, compelling, understandable, and enjoyable book is a must, before you
write a single word.
About The Author
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBook: "Ten Non-techie Ways to Market Your Book Online"
This article was posted on December 29, 2003