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Googles Business Strategies
|What’s in a
name? That’s a good question. Some feel that the name that you
are given at birth provides and accurate description of who you
will turn out to be.
So I began to wonder, does a domain name say as much about a future site as
your name says about you? I decided to take a look at some of
the domain names registered by Google to see if I could get an
idea of what the company may be up to in the future and came up
with some interesting ideas which I will share with you here.
Etymology is the study of the history of words. And through etymology you
can find out just what your name means. I looked my name up and
it means “bright fame.” I guess that’s not too far from the
In any case, I took some time one day to see if I could track down some of
the other domain names Google owns.
It was actually pretty easy when you consider that Google tends to favor one
bulk registrar service. So I went to my local WHOIS lookup site
that offers domain exploring and did a search for Google
surrounded by wildcards to see all the domains that have
“google” in them. I came up with almost 8000 results.
So then I started scanning them, looking for the common registrar that I
mentioned, and I captured those domains into a text file for
I may have missed a few, but I came up with 22 domains. In this article,
I’ll look at a few of the more interesting ones:
No surprise here – many companies set up a corporate site or portal. Whether
Google will use it or not is up for discussion.
This one was a surprise when I first found it a few weeks ago, but then I
heard that Google was looking to hire someone with banking
experience. In fact, at Yahoo!s Hotjobs site, there are a couple
dozen finance related Google job postings. Speculation is that
Google is going after Paypal. I agree, although I think there
will be more to it, such as an e-commerce system online
businesses can build into their sites. In other words, Google
becomes the financial transaction processor for e-tailers.
I think this one works with the “google-bank” domain – after all they need a
secure server to handle the transaction processing.
These three could work together, or separately. The showtimes domains are
pretty obvious – Google could index local theaters and offer a
centralized place to offer movie listings and times. This would
be a direct competitor to AOL’s “moviefone” site which also
offers showtimes, reviews and so on.
Google-movies on the other hand could offer much more, including
distribution of titles online, either first run releases, or
other services such as online rentals. If this were the case,
this domain would likely also use google-bank and google-secure
for transaction processing.
Yet another vertical Google could enter which would likely directly compete
with the likes of Expedia and Travelocity. A full service travel
portal offering airline, hotel, and car rental price comparisons
and bookings. Again some form of transaction processing would be
These domains can support my theory on Google’s purchase of a wireless phone
provider, which I recently speculated on in this article. We
already know that Google recently launched Google Talk, and they
have also launched a beta test of a secure wi-fi service, but as
I mentioned in my previous article, I think this is only the
beginning. Imagine a secure wi-fi/wireless network spanning the
continent which is actually a hybrid system switching to and
from a fibre/broadband connection when the wi-fi/wireless is
unsecured or non-existent.
These ones should come as no surprise. Google recently bought Urchin web
analytics. My question is when are they going to give Urchin
away for free like they do with everything else?
Again, with Google’s recent domain registrar status this shouldn’t be a
surprise. I don’ t know that I see Google getting into the
domain registration business, however by registering the domain
they are at least protecting their brand in case they do go that
And finally, the Ebay killer:
This makes sense. The company should be able to see the money making
potential here. There is nobody else in the online auction
market to speak of.
In fact this could be a very lucrative market for Google, after all Ebay
said that it earned $291.6 million, for the three months ended
in June, a 53 percent increase from $190.4 million at the same
time last year. I would think Google would want a share of that
billion dollar per year earnings that Ebay now has.
Of course there are many many other Google domains however I thought these
were the most interesting.
If you have your own ideas of how Google could or should use these domains,
please post your comments below, I’m very interested to hear
what others have to say on this subject.
About the author:
Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any
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