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Page Rank Purgatory
- Simple Things You Can Do To Keep Your Web Site Out Of Search
|Are Meta Tags
Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally
Dead and Buried
(The Below Information was Taken Directly From the Yahoo Help File
Pages Yahoo! Wants Included in its Index
* Original and unique content of genuine value
* Pages designed primarily for humans, with search engine considerations
* Hyperlinks intended to help people find interesting, related content, when
* Metadata (including title and description) that accurately describes the
contents of a web page
* Good web design in general
Right in their Guidelines Yahoo States "Metadata (including title and
description) that accurately describes the contents of a web
page." By Title MetaData they mean the text between the Tags in
your HTML Page. By Description Yahoo mean the actual Meta Tag
Name="Description". So Meta Data at least as Far as Yahoo is
Concerned is Not Dead.
Let's Examine Some of the Key Points that Yahoo states are important in
their help file and see how we can employ some simple methods to
meet Yahoo's Guideline.
Original and unique content of genuine value
Yahoo is looking for well written Keyword rich Content that has useful
information. Concentrate on 1 Keyword or Keyword Phrase per Web
Page. If You web Page is less then 500 Words use a
Keyword Density of about 2-3àIf your Web Page is Above 500 Words Use a
Keyword Density of About 5àTry to Keep your Web Pages under 750
Pages designed primarily for humans, with search engine considerations
Yahoo and Google are working hard to get rid of those Robotic Page Writers.
Your pages should be fairly well written, It is OK to Optimize
for search engines as long as your content is Human Engineered
Hyperlinks intended to help people find interesting, related content, when
Try and have 3 or 4 Links to closely related Content. It is ok to link to
other web Pages within in your site but 1 or 2 external links
should be mixed in when Possible. Make sure you use your Keyword
or Phrase in the Anchor text for your Link.
Metadata (including title and description) that accurately describes the
contents of a web page.
Your Title and Description Meta Data Should Accurately reflect your web page
Content. Every web page from your site should have unique Title
and Description Meta Data. Both Title and description Meta Data
should use Keywords and Keyword Phrases. Don't use the same
keyword or phrase directly next to each other.
Title Meta Data
Keep your Title less then 80 Characters if at all possible. Place your Title
Meta Data First. Place the exact same Title at the very top of
your Web Page Preferably inside the H1 Tag.
Description Meta Data
The Description Meta Tag should appear directly under the Title Meta Data.
Keep your Descriptions between 100 and 150 Characters if
possible. Your Keyword Density in your Description should be
about 10àMake sure your Description accurately reflects your web
page. Where possible the text in your description Meta Data
should actually appear Word for Word near the Top of your Web
Power User Super Tip - Where it fits use your description within h2 tags as
a Sub Page Header Directly under your title.
Good web design in general
Books have been written about Web Design, Some key points is to make sure
your web sites is thematic and pages are related to each other,.
For every page you create to target a Keyword phrase have 3 or
more (as many as 10 related pages). Either add new pages once or
more a week or significantly change current pages. Make your Web
Pages easy to crawl. Have a well organized Drill Down Site Map.
As an Example if your Web Page is about Real Estate your
Site-Map may look something like this
Real Estate Topics
1. Buying a Home
-- Your Perfect Neighborhood
-- Find that Lender
-- Hidden Deals in those FSBOs (For Sale by Owner)
2. Selling a Home
-- Picking a Realtor
-- Pricing your Home
-- Get Your Home Ready for the Sale
3. Investment Property
-- Landlord Tenet relations
-- The Perfect Lease
4. Commercial Real Estate
5. Vacation Property
6. Retirement Homes
It is Fairly easy to give Yahoo what they want and improve your Page
Ranking. Just give Yahoo what they are telling you they want.
Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
About the author:
Mike Makler has been Marketing Online Since 2001 - More Articles by