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Using Anchor Text
|One of the most
underused things by Newbies in regards to linking is "Anchor
Text". This is the visible text showing in a link.
The prime mistake Newbies make is to put their website name into the Anchor
Text. Unless your website contains your keywords this is a waste
of a perfectly good link. Remember that Google puts a very big
importance on those Anchor texts and they should always use your
The second mistake is trying to put every single keyword into your anchor
text and give that to everyone. There are two mistakes with this
1.) Google assigns weight to each word in anchor text so if there are a lot
of filler words (common in long sentences), they will "dilute"
your target words
2.) You should vary your text throughout your links. That is, change it
every 20 or so. This just makes sense. If your links were placed
naturally, there would never be 300 links all with the EXACT
same anchor text.
So with all that in mind here is an example:
You sell Blue Widgets in England and want to rank first for "Cheap Blue
Widgets in England"
Your anchor text could be varied between the following:
Widgets in England
Cheap Blue Widgets
Hopefully this helps you start an effective campaign.
About the author:
Jason Rickard is the webmaster for
http://www.yourfavouriteshop.comand owner of Grafton Web
Design in Dublin, Ireland. *Article may be reprinted provided it
is not altered and links are live.*