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Learn What 98% of
Targeted Visitors Do On Your Website
Targeted Visitor to a website is a waste of time and money if
you've got no idea what 98% of them do when they get there.
I'm assuming that if you have a website selling products that your
conversion rate is at least 2%. So you should know at least what
2 out of every 100 targeted visitors do and that's make a
But do you know what they did before they made a purchase and if they'd have
purchased sooner, if it were not for some issue they had with
How much do you know about what 98 out of 100 or 98% of your targeted
visitors are doing? If the answer is a big fat zero, you're
throwing money down the drain and missing a golden opportunity
to learn from every targeted visitor not just 2% of them.
If you could discover a way to stop and ask every targeted visitor why
they're leaving your website and they'd give you a reply, would
you be interested?
Sure you would, what website owner wouldn't. OK if you said No, then you'd
better stop reading this now. Of course no such way exists to
stop and ask every leaving targeted visitor. Until it does the
only way to learn from a targeted visitor is ask them to
complete a survey or learn about their behaviour on a website
using targeted visitor tracking.
If you're using just web hosting stats to tell you what your targeted
visitor is doing then you're putting yourself at a very big
disadvantage. So you know what countries your traffic comes
from, what URL's referred them, the total number of pages viewed
each day and what part of the day gets most traffic. Well that's
better than nothing.
If you have a good web hosting stats package you may even know how much time
a targeted visitor group spends on your site. From this at least
you know how many visitors found your site interesting enough to
stay longer than 30 seconds.
But do you know exactly which pages are viewed each day, what page links are
clicked, or if running Adsense Ads, what Ad your targeted
visitor clicked on?
If you're still wondering exactly how tracking what a targeted visitor does
on you website can help you, let me explain.
By tracking what pages get the most views day by day, you can tell what
pages a targeted visitor finds interesting.
If you change the content of a page you can track how many more, or less
times the page is viewed. By learning what content interests a
visitor you can supply more of it rather than guessing what
they're interested in. More interesting relevant content means
potentially more visitors.
By tracking changes in the navigation to a page you can tell if the page
then gets more visits.
Pages could have content that a targeted visitor would find interesting but
your existing navigation may be what's stopping them from
finding them. By making a change to the navigation and tracking
page views for that page over the following days, you can
compare the results with what you had before the change was
By tracking any Adsense Ads you know which Ads are being clicked on and can
therefore increase your exposure for those Ads.
You do this by creating similar content pages that will feature that type of
Ad. This gives you the opportunity to get more Adsense revenue.
By tracking a targeted visitor returning to your website after clicking away
you can judge how interesting they find your website.
How much do you know about what your targeted visitor does on your website
before they made a purchase?
Tracking tells you what links a purchaser clicked on, what pages they viewed
before they purchased and even if they came from one of your own
It's an established fact that most people don't make a purchase on the first
visit. They will have a look around a website, then come back
hours or days later, perhaps even several more times before they
make a purchase.
It's possible to track all this activity and even have a report emailed to
you after your targeted visitor buys.
Armed with this sort of information you can see how often the purchaser
returned before they made a purchase, on what dates and what
pages they viewed.
If they kept coming back to the same page they could have found something
they were unsure about. This gives you the chance to take a look
at that page, experiment with some changes and track the
If you think targeted visitor tracking is only within the reach of big
corporate websites with big budgets you'd be mistaken. You can
implement all the targeted visitor tracking I've described on
any website, for a single payment of less than $120 and no
A targeted visitor tracking system that enabled you to make just minor
improvements to your website could pay for itself in 17 days!
Let's say you get 45 targeted visitors to your website every day and 2% of
them buy a product costing $47. Your website earnings would be
45 x 2% x $47 or $42.30 per day.
Now let's assume by using targeted visitor tracking you learn enough from
your visitor behaviour to make some improvements to the content
and navigation on your website.
Let's further assume your changes improve your website conversion rate from
2% to 2.1%
and increase the number of targeted visitors from
45 per day to 50 per day because they find your content more
relevant and interesting.
Doing the same math's again but with 50 targeted visitors and 2.1%
purchasing the same $47 product, the website earnings would be
50 x 2.1% x $47 or $49.35 per day.
This means the minor improvements made from what you learned from your
targeted visitor tracking have increased your website earnings
from $42.30 per day to $49.35 per day, an increase of $7.05 per
This means from extra earnings of $7.05 per day and a targeted visitor
tracking system costing $120 or less, the system paid for itself
in 120/7.05 or 17 days.
In the 2nd part of this article Tracking a Targeted Visitor on Your Website
I describe in detail, two systems that any website owner can use
for targeted visitor tracking.
Now you have no excuse for gaining access to targeted visitor information
you never knew you could and use it to your advantage.
Like many website owners you probably spend time and money getting targeted
visitor traffic to your website only to get around 2% making a
purchase. But you're pouring money down the drain if you don't
learn from the 98%.
About the author:
Tony Simpson, Advises on Website Design, Promotion and Optimization.
He also offers website design reviews through his Restricted
Access Membership which is currently free to join, once you are
accepted. The 2nd part of his article entitled "Tracking a
Targeted Visitor on Your Website" is at