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All Hits Are Not
|After all the
debate over website design, shopping carts and credit card
every website owner eventually comes to the startling realization that they
more thing to survive - website traffic!
Without website traffic it's the same as building an expensive billboard
of placing it alongside a busy highway, you hide it in your basement where
Upon realizing they need traffic, most website owners run out and start
of money and time trying to get "hits" to their sites, but they fail to
all "hits" are not created equal.
In their quest to get eyeballs to their websites, most online operators
there's a big difference between driving "general" traffic to your website
Just getting any traffic is the same technique TV advertisers use. They
flash ads on
the screen in front of people who can't afford or don't need the advertised
Since general advertising can't hit specific targets, they hit everyone and
someone in their target audience is actually watching at that moment. Spam,
ads, "safe-lists" and similar traffic techniques fall into this "general"
"Targeted" traffic is made up of people who are genuinely interested in what
to say or sell online. These people either share the same interests or have
immediate need or problem they are trying to solve.
"Targeted" traffic is best because the people hitting your website have a
likelihood of actually making a purchase.
Targeted traffic comes from people following recommended links on other
in relevant keywords into the search engines, or even reading articles
on a particular subject and then clicking over to your site for more
If you don't already know where to find the best sources of targeted traffic
website, you will need to experiment with lots of different sources to find
that bring visitors who give you the most "bang for your buck."
The fastest way to determine which avenues provide the most targeted traffic
using an "ad tracker". An "ad tracker" is a simple program, residing on your
server, that tracks how many visitors your site gets from a particular
source and how
many of them purchased.
Though it sounds simple, most businesses don't do this! Most businesses
can't tell you
their visitor to buyer conversion percentage and, therefore, don't know
much they can invest in traffic generation and remain profitable.
Whether you pay for your website traffic with cash (pay-per-click search
ezine ads), or you pay for it with the sweat of your brow (article
search engines), you must identify your best and most profitable sources of
traffic that convert into buyers, subscribers, or leads.
Failure to identify and track where your buyers come from and then calculate
they really cost you ultimately translates into failure for your online
About the author:
Jim Edwards is a syndicated newspaper columnist and the co-author of
an amazing new ebook that will teach you how to use free
articles to quickly drive thousands of targeted visitors to your
website or affiliate links...
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