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Writing Articles for the Internet Blankets the World with your
Expertise and Style
Off the Page
A Consultant could be an Expert about
Calling yourself a “consultant”
demands further clarification. A consultant who… What specific
problems do you handle? And who needs what you know? Everyone?
(Never true) Businesses selling to seniors? (A precisely defined
niche) Success depends on how clearly you can define yourself
and what you offer. How easily can potential clients understand
You provide clients more than your expert knowledge
and problem-solving skills. Your delivery style (tricks) are
every bit as valuable as your knowledge base. We all relate to
some businesses (personally and professionally) more effectively
than to others. Great match-ups require something akin to a
mating call to help a consultant find and connect with ideal
Every consultant is unique in important ways.
Your challenge is to express those significant intangibles — so
they set you apart from others using the same job title. Do
clients understand what you can do for them? How you’re
different from the competition? Why they’d prefer you?
Article Marketing is Your Ideal Stage
selling a service, speaking or training, nothing persuades like
offering a sample. Writing articles that highlight your style
and expertise does that for you. A meaty, 600 to 800 word
article is long enough to deliver a tangible taste.
it’s widely posted, the message can be read by thousands. Some
readers will search for what else you’ve said, or click over to
your website. Writing repeated in-depth articles further
establishes your niche, point of view, and expertise. They’re
building your name recognition and readership in short order.
Your stock-in-trade is information, so packaging it into
articles makes you a content creator. The Internet voraciously
demands a steady diet of new material. Websites, ezines (and now
blogs) efficiently deliver ideas to targeted readers. But sad to
say, too many articles consist of rehashed, low-grade material.
Stand out with fresh, professional-quality information. Being a
cut above builds respect and trust — a must for doing business
down the road.
Local Search can Further Define Your
Unlike a plumber or day care center, most
consultants needn’t be confined to the local arena. Your
Internet exposure connects you to a national or global audience,
if that’s your goal. But if your target market is closer to
home, articles still help to position you.
research by The Kelsey Group show that 70% use the Internet to
make local buying decisions. And nowadays, 36% of search engine
queries request local search results. That means the person
includes a geographic term in their search engine query. For
example, a query with: “employee benefit consultant” + Denver
only lists the small pool of appropriate Denver providers.
Every consultant needs to make sure their information appears in
local search queries,
http://www.yellowpagesage.com/localsearch.html . The trend
toward local search is growing quickly. Businesses can easily be
left out—which makes them unfindable by online searchers. Who
can afford to miss 70% of their client base? Having your own
website isn’t necessary — but still helpful for a variety of
Potential Clients will Check You Out Online
Surveys reveal that over half of respondents consider search
engines a better source of buying information than Yellow Pages,
newspapers or magazines. When someone enters your name or
company into Google (in quotes), what comes up?
if your name is unusual. If not, follow up with “search within
results” for a qualifier term (like your specialty, “employee
benefits”) to find your cites.
In just a few moments,
searchers get a picture of your professional standing and scope
of recognition. They’re likely to be swayed by what they see.
Who mentions you, and what are they saying? What kinds of links
come to your website? If you’ve been publishing articles,
they’ll also show up — enhancing your credibility and incoming
In my own case, a Google search for my name
showed about 100 cites before I started article promotions. Now
that’s well over 3,000. So many cites boosted my website traffic
and Page Rank as well.
If you haven’t gone “ego surfing”
on Google for mentions of your name, you should. Because the
public will. Make sure there’s plenty of stuff for them to find
that does you proud.
About the author:
--Dr. Lynella Grant Consultant and Author - Promote yourself,
business, website, or book with online articles
http://www.promotewitharticles.comFree how-to. Or let me
write and submit your articles online for you. No learning
curves (719) 395-9450