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Getting A Solid
Internet Marketing Foundation
As we look at building our online
businesses, many of us acknowledge, early-on, that we don't know
it all. Those who don't, are almost certain to fail because they
often attempt to apply techniques that simply don't work online
- to their online businesses. The quickest way to online success
is to model those who are already successful at what you want to
do. It' s that simple.
Of all of the chores involved in building your business, marketing is
usually the most critical. Poor marketing is also the reason so
many businesses fail. You need to learn to properly market your
business or hire someone else to do it for you. I'll give you a
few recommended resources to help jumpstart your education in a
A second extremely important skill that goes hand-in-hand with marketing is
generating publicity. You can have the greatest product in the
world, but if no one knows about it, it may as well not exist.
If no one knows about you, then you won't make any sales!
Let's look at generating publicity first...
Publicity can take many forms, and they often overlaps what many would
define as marketing. For today, I want you to focus on the most
effective, and often cheapest, publicity. In fact, this great
publicity is often free. What we're talking about here is
publicity generated by getting the media and others talking
about you and your business. We're talking about the publicity
typically generated through tools such as press releases and
doing media interviews.
Why is the above type of publicity so powerful? It's so powerful because
people believe what others say about you MORE than they believe
what you say about yourself. So when you can get magazines,
newspapers, television and radio personalities, and even online
ezines talking about you, those hearing this buzz believe it
more and are therefore more likely to go check you out.
A second reason this type of publicity is so powerful is because you can
literally generate millions of dollars in free publicity if you
know what you are doing. You may not be able to afford a
full-page ad in a major magazine or newspaper. However, let the
right person know about your story and that same publication
will be all to happy to tell the world about you... and give
them your website url and/or your toll-free phone number.
Learning to get media attention is not hard. To make it even easier, I've
arranged for my friend, Annie Jennings, who runs a top PR
agency, to help you a little. Her site is at:
I gave you the above url because it is the page where she tells you of
upcoming telesemianrs she's hosting on various promotion and
sales-related topics. These teleseminars are all free.
While at Annie's site, sign up for other goodies she offers including
courses in generating press releases, creating a platform,
getting on top radio shows, etc. She'll give you all types of
freebies like audiotapes and coffee cups. When I first met her,
and she sent me an intro package, it felt like Christmas :-)
So we'll let Annie turn you into a "media darling." Then you can focus on
learning marketing. This is where most online business people
should probably spend 80% of their time - not on all of the
busywork that you can get someone else to do. The highest and
best use of your time is probably in marketing your business,
not making webpage updates, writing or even creating products.
You can get freelancers to do this for you very inexpensively at
places like Elance.com
Marketing is nothing more than communicating the benefits of your products
or services effectively to your ideal customer. It all hinges
upon effective communications, and your communications can be
greatly improved if you understand how and why we interact the
way we do with each other. To get a firm grasp on that topic I
recommend that you read the book, "Influence, The Psychology of
Persuassion," by Dr. Robert Cialdini.
You'll never be the same after you've read and digest this book. If you're
like me you'll find yourself reading it over and over! You can
find this book at online bookstores.
Another solid book on marketing is Jay Abraham's "Mr. X" book. This 376 page
book distills several decades of the marketing know-how of Jay
Abraham. The full title of the book is "Money-Making Secrets of
Marketing Genius Jay Abraham And Other Marketing Wizards - A
No-Nonsense Guide To Great Wealth and a Personal Fortune." This
book is so good that you could devote six month just to studying
the one book, and you'd understand more about marketing than 95%
of your competitors.
This book is marketed by the Abraham Marketing Group, but Internet marketers
working with the group run specials from time to time. Just
watch your email for one of these specials.
A course that I recommend that isn't just on marketing but on developing the
proper mindset is by Dr. Robert Anthony. It's called "Know How
To Be Rich." In order to run a really successful business, you
need to properly train your mind. Many people actually need to
give themselves permission to be successful. Dr. Anthony's
course was a big "A-ha" for me and many of my clients.
You can find it at: http://TheInternetLifestyle.com
You'll notice that none of the resources just recommended were specifically
Internet-marketing-only resources. That's because internet
marketing is just an offshoot of marketing, and most of the
principles are the same. Most Internet marketers who are
struggling, don't have a good grasp of the over-riding basic
marketing principles. That's what the above resources will
Two Internet marketing resources I will recommend are a private membership
site I've set up, and a course on how to generate website
traffic. You can find my site at:
http://TheRealSecrets.com The webpage does a great job of explaining why you
need to be a member :-)
Without website traffic, your website basically has the same results as a
billboard on a highway that no one travels. It produces no
results because no one sees it. So you do need to learn how to
generate traffic. For that I recommend the very indepth, crash
course offered by John Reese's Traffic Secrets. I've personally
gone through the 13 CD's and DVD ROM's, and 3 manuals - TWICE.
You can check out this course at:
It's a little expensive, but well worth it if you USE what he teaches. If
you aren't going to use it, then you should save your money.
If you work your way through the above resources you'll be well on your way
to building a massively successful online business. None of
these resources are something you give a quick glance and then
the magic happens. They all require effort. Put in the effort
now and you'll have a very solid foundation upon which to build
your Internet marketing business. By understand basic marketing,
and then how the internet differs, you'll possess some very
powerful, rarely mastered knowledge.
About the author:
Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host, retired
military officer, karate black belt, master network marketing
trainer, and lifetime student of marketing. He shows people how
to actually generate substantial income on-line using very
simple, easily modeled systems. An example of such a system that
you can study and duplicate is at: