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How do I drive
traffic to a brand new website?
Every single day, more and more people
upload brand new websites to the Internet. I don't have any
figures but there must be hundreds of thousands of new pages
being added daily (if not considerably more!)
thing that all of these new websites need in order to make their
existence worthwhile is traffic, which leads me to one of the
most common questions I am asked and the subject of this
'How can you generate traffic to a brand new
Of course, there are a number of different
answers to this question and what I would do myself is probably
very different to what a completely new Internet entrepreneur
would do. The reason I say this is that the first thing I do
when launching a new site is make use of my existing website
traffic by advertising the new site on my other established
sites. In addition, I have the luxury of a large mailing list
which I can use to drive traffic to the new site.
appreciate that anyone starting out in online business won't
have these options open to them (and in fairness, neither did I
when I first started), so let's look at things from the
beginning. Day one of your first website.....
It is a
fact that the quickest and probably most effective way of
bringing targeted traffic to your website is by paying for it.
Now before you rush off and sink $50 into one of those '50,000
hits for $50' schemes, DON'T, this isn't what I mean. Those
schemes are largely a complete waste of money. Even if you get
the traffic that you are promised (as opposed to some software
script visiting your site and pretending to be a visitor), it
will not be targeted and therefore there is a very low chance
that the traffic will generate sales. When I talk about buying
traffic, I mean by using the pay- per-click services offered by
most of the big search engines.
You probably already know
the sort of thing I mean - for example, Google Adwords. Pretty
much any search on Google will display a list of adverts down
the right-hand side of the page and these are all paid adverts.
Every time you click on one of them, the advertiser pays Google
a fixed amount which could be anything from 5 cents upwards
(depending upon how competitive the keyword is).
Pay-per-click allows you to be very selective about which
keywords your advert is shown for and this allows you to target
your advertising perfectly. Other big names in the pay-per-click
market include Overture, Espotting and Findwhat.
before you all start emailing me and saying that you already
knew about PPC let me just say that I am well aware that people
know about it. The problem (as I see it), is that people aren't
using this type of service because of the fact that they don't
want to spend any money on advertising. That's all well and good
but the fact is that the Internet is getting more and more
competitive each day and the chances of you building a
successful website business from scratch without investing any
money are tiny to say the least.
If you want to attract
a decent level of traffic to a brand new website in a short
period of time, it is almost a necessity that you use
pay-per-click on one of the main search engines. If you don't,
then the growth of your traffic levels will be painfully slow
and inconsistent at best.
When I launched my very first
websites I invested heavily in pay-per-click advertising. At one
point, I was spending over $6000 a month on Google Adwords
alone!!! Seriously I really was spending that much money. It was
a constant battle to tweak the website sales copy and continue
to test the advertisement text just to make sure that my sales
were covering the advertising payments each month. At the time I
was probably just about breaking even but buying traffic in this
quantity meant that I was able to fine-tune my sales pages and
start to build up a list of mailing list subscribers.
Once you have got to the stage where you know your sales pages
are converting visitors into buyers, then you can start to gear
up with other methods of getting traffic to your site - writing
articles, linking strategies, viral methods (ebooks etc), using
your eBay 'About Me' page, using your link as a signature when
you post on forums etc. All of these methods will win you
traffic (and in most cases it will be completely free) but it
will take time for the traffic to build to a worthwhile level.
If you rely solely on free traffic, you really will be building
your business one hit at a time.
Of course, once the free
methods of gaining traffic start to pay off, you can begin to
wind down your paid methods, though you may not want to - after
all, if you are earning more in sales than you are paying for
your pay-per-click traffic, why stop it?
portfolio of websites grows, you will also be able to share the
traffic around a bit by linking to your own sites and of course,
if you are capturing your visitors email addresses, you will be
building a mailing list of people interested in the products you
Like I say, I appreciate that the above may
not be the ground-breaking secret that you were hoping for but
as with so many things online, there really is no secret.
Achieving success is simply about taking action and whilst you
can succeed online by spending very little money, the chances
are that you will succeed a lot quicker by making a bit of an
investment. You don't have to be spending thousands of dollars a
month as I was but any new business owner should be prepared to
invest a few hundred dollars a month in order to get things off
About the author:
Richard Grady has been helping ordinary people earn online since
1998. He writes a free newsletter which is published every two
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