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How to get traffic
to your website!
biggest problem that new website owners have is: “How they can
get traffic to their website?” Significant amount of time and
energy is spent today on this single task. You or your webmaster
needs to commonly focus on:
- Get ranked well on the most important search engines (Google, Yahoo, Msn,
- Pay Per Click (PPC) programs
- Cost Per Click (CPC) programs
- Link Exchanges
- Directory Submissions
- And more…
All of these methods are valuable for getting traffic to your website. If
you are not competent enough to rank well your keywords, you can
obviously hire a SEO (Search Engine Optimizer) for this work.
From search engines you can get a very large portion of traffic
to your website.
Today, everyone wants to know the big secret to driving traffic to their
website. Every day I see an article or an ad talking about
driving people to your website; driving traffic to a website has
become the “holy grail” on the Internet. People are realizing
that if you build it, they won't come... unless you give them a
reason. Website traffic just doesn't happen by itself. Your
website is just one of many millions on the web and people
rarely just stumble upon your site by accident.
There are many ways to drive traffic to your website. You can buy traffic
from vendors that will pummel your website with hits from
automated programs. This will increase your hits but will it
increase your bottom line? Probably not. You can set up blogs
that spider (connect to) your website increasing your traffic
count. Does this drive users to your website? Only if your blog
is so interesting that people are reading it. There are
thousands of blogs posted on the internet and your blog is just
a needle in the internet haystack.
Another trick is to create RSS (Really Simple Syndication) feeds for your
website and subscribe to other RSS feeds. This again will
increase your hit count but will do very little to drive
potential customers to your website unless you're providing
valuable information. Tricks will increase your hit count but do
very little todrive potential customers to your website.
People often turn to traffic exchanges. Quite simply, a traffic exchange is
a program where you sign up and agree to surf sites in exchange
for some credits. These credits are then used when other members
of the exchange surf to your site. This traffic is not highly
targeted traffic. In fact, if this were your only method of
advertising your website, you'd probably fail. BUT it is a great
method of getting traffic to your site in addition to the other
methods listed above.
So, why do people use traffic exchanges? Here are a few of the benefits:
- Increase your Alexa rating! Did you know that some search engines factor
your Alexa rating into their algorithms? More traffic means
higher search engine placement!
- Increase your branding awareness. Any marketing expert worth his salt will
tell you that branding is extremely important to stand out
amongst the billions of websites out there. More traffic equals
more sales. A percentage of people surfing will be enticed by
your ads and click on them to find out more information. Another
source of revenue. Many traffic exchanges will actually pay you
money to surf. More importantly, as you refer other people to
the network, you'll earn a percentage of the money that they
earn! It may be small amounts but if you work the system it
could amount to a lot of money.
Now, before you head over to Google and search for Traffic Exchange, I'd
recommend knowing a few facts:
- Some traffic exchanges are simply out to get money from you and will refer
very little traffic to you.
- Some traffic exchanges have poor systems in place to stop cheaters from
running programs to increase their credits faster.
Finally, some traffic exchanges will allow popup, active x controls, site
rotators, etc. in their network. Any of these can stop your auto
surfing from working, or even worse, allow your computer to be
infected with a virus.
The best part about Traffic Exchanges is that you really have nothing to
lose and everything to gain. The worst thing that could happen
to you is you get a little bit of traffic which increases your
Alexa rankings and you don't get any money.
Of course, for the system to work, you've got to make sure that you do some
surfing yourself. The makers of the exchange programs realize
this and some of them even have an auto surf feature where you
get a reduced number of credits while your browser happily loads
page after page every 10 seconds or so.
About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short
Recent Entrepreneur Magazine’s e-Biz radio show host
turning Authors, Speakers, and Experts into Overnight
Discover The Secrets