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~ The Number One Skill That Will Generate Cash Flow. (Part 2 of
If you're feeling a bit of confusion and
frustration about how to get visitors to your website and
generate more sales, I know exactly how you feel. I felt the
same way until I stopped listening to every "big time" marketer
that came along with the latest traffic generating trick.
You've got dozens of gurus vying for your attention and every
one of them has the solution to all of your problems. Right? The
proliferation of messages that promise a traffic explosion using
new techniques can become overwhelming.
Take a deep breath.
Sit back in your chair.
Now, if you will focus your energy on a very
short list of traffic generation strategies that actually DO
work, and commit to continually improving your skills in these
few areas, you will be amazed at what you can achieve... WILL
In part 1 of this article series, we discussed
the fact that...
There are only 3 ways to get traffic to
1) Buy it.
2) Borrow it.
3) Steal it.
Since 3 is not an option we're going to consider, that leaves us
with "buy it" and "borrow it".
We also talked about the
"Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want
it. You want it. Every disillusioned internet marketer wants it.
Here's the truth...
It's a myth.
There is no such thing as free website traffic.
We'll resume our discussion where we left off...
I'll spare you all of the details
regarding conversion ratios, etc. since we've already covered
that in part 1 of this series.
Ezine advertising is
very much a viable way to pay for traffic, but don't use it
until you've formulated a profitable ad in the PPC search
engines. It's important that you know you have a winning ad
before spending money on ezine advertising. Use something that's
proven to get results.
Ezine ads can be purchased at
reasonable rates and the cost will vary from one ezine to
another depending on the newsletter's circulation, track record
of producing sales and the exposure that you'll get.
exposure, what I'm referring to is the type of ad that you buy.
Your options typically include solo ads, top sponsor ads, middle
sponsor ads, bottom sponsor ads and classified ads. A solo ad is
sent in an email with no other distractions. You get all of the
attention, and for this reason it's also the most expensive form
of ezine advertising. Top sponsor ads allow you between 5 and 8
lines of copy and are included in regular ezine issues near the
very beginning of the newsletter. Middle sponsor and bottom
sponsor ads will be similar to top sponsor ads with the
exception of the position within the newsletter. And lastly,
classified ads are usually shown in groups near the end of a
newsletter and are the lowest cost.
My personal opinion
is not to advertise in ezines that you haven't subscribed to. If
you're considering advertising in any particular ezine,
subscribe to it and read it for a few weeks before spending any
money there. That way you'll be able to get a feel for the value
of the content, the kind of reader that will be interested in
the publication and whether or not the advertising opportunity
is a good one.
Here are a few sites where you can begin
researching ezines that accept advertising:
There are only 2 ways to get
traffic to your website:
1) Buy it.
2) Borrow it.
In part 3 of this series, we'll continue our thoughts on "(2)
Borrow it" - traffic that is.
About the author:
Ron Hutton is a 20 year sales and marketing veteran with a passion
for coaching and training. Subscribe to "GoThrive Online", for
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