for more articles
Use Your Website
Traffic Statistics To Improve Your Results
You have built a great website and have
started to see your traffic counter spinning up rapidly. This is
good news right? Maybe it is, maybe not. You need to look deeper
than just the number of visitors to your site. You need to
analyze the stats for a number of different reasons. But before
you dive deep into the analysis and make full use of this
information, you need to understand how to interpret the data.
Your web hosting company probably provides you with basic web
traffic information. The data you receive from your host company
can be overwhelming if you don't understand how to apply it to
your particular business and website. There are two main stats
you will notice; visits and hits.
The visit figures are
the most accurate measure of your website's activity. Hits
simply means the number of information requests received by the
server. If you think about the fact that a hit can simply equate
to the number of graphics per page, you will get an idea of how
overblown the concept of hits can be. For example, if your
homepage has 15 graphics on it, the server records this as 15
hits, when in reality we are talking about a single visitor
checking out a single page on your site. As you can see, hits
are not useful in analyzing your website traffic.
would appear on the surface that the more visits you see
recorded, the better you can assume your website is doing, but
this is an inaccurate perception. You must also look at the
behavior of your visitors once they come to your website to
accurately gauge the effectiveness of your site.
when analysing your web site statistics is to figure out how
well or how poorly your site is working for your visitors. One
way to determine this is to find out how long on average your
visitors spend on your site. If the time spent is relatively
brief, it usually indicates an underlying problem. Then the
challenge is to figure out what that problem is.
could be that your keywords are directing the wrong type of
visitors to your website, or that your graphics are confusing or
intimidating, causing the visitor to exit rapidly. Use the
knowledge of how much time visitors are spending on your site to
pinpoint specific problems, and after you fix those problems,
continue to use time spent as a gauge of how effective your fix
Another excellent stat is the exit page stat.
This stat will show you which page your visitors are exiting
your website from. This stat can help you determine effective
and ineffective areas of your website. If you have what you
think is a great entry page and from there you expect visitors
to move onto different pages of your site you would expect the
exit page stats to show this. But if you have a high exit page
statistics from your entry page then you know that visitors are
not navigating your entry page. This will tell you you need to
adjust your entry page.
As you can see, these statistics
will reveal vital information about the effectiveness of
individual pages, and visitor habits and motivation. This is
essential information to any successful Internet marketing
After you have analyzed your visitor
statistics, it's time to turn to your keywords and phrases.
Notice if particular keywords are directing a specific type of
visitor to your site. The more targeted the visitor - meaning
that they find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the more
valuable that keyword is.
However, if you find a large
number of visitors are being directed - or should I say
misdirected - to your site by a particular keyword or phrase,
that keyword demands adjustment. Keywords are vital to bringing
quality visitors to your site who are ready to do business with
you. Close analysis of the keywords your visitors are using to
find your site will give you a vital understanding of your
visitor's needs and motivations.
Finally, if you notice
that users are finding your website by typing in your company
name, break open the champagne! It means you have achieved a
significant level of brand recognition, and this is a sure sign
of burgeoning success.
As you can see keeping a close
eye on your website traffic statistics will turn your average
website into a visitor friendly site. Happy site visitors means
About the author:
Chris Stirling's website is geared for people who are interested in
finding an online work at home opportunity or starting a low
cost or free Home Based Business. If you would like to learn
more visit his website at:
For his Top Picks Home Business Newsletter visit