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Build It and They May Come Back
Keep the Content Coming!
website is finally built. It’s professionally designed, has
compelling content, and it has vast amounts of helpful
information about your products or services. But, and this is an
important but…is your website working for you?
offline tools and advertisements may get your customers and
prospects to go to your website home page once. But you want
them to return many times. Here are some things to improve your
website’s sales power:
1. Update Your Portfolio: If you
have a portfolio of your work (photographers, architects,
landscapers, designers, writers, etc.), keep your "latest and
greatest" work current. Send an enthusiastic e-mail to your
customers to let them know it’s been updated.
Articles: You are an expert in your field. Customers are hungry
for the information only you can provide. Give them helpful
advice and tips. On your homepage, let website visitors know
about this section.
3. Add a Discussion Forum: Your
website designer can help you add a discussion forum. This
allows visitors to communicate with each other, and your staff
can provide helpful answers.
4. Create a "Links" Page:
Customers like being able to find out more information regarding
their purchasing decisions. With a links page, you can map the
way for them to visit other related websites.
an Ezine: Publishing an ezine will help position your business
as an expert in your field. In addition, you will be providing
tips to your customers that will help them. It sets you apart
from your competitors and instills confidence and trust in your
readers, making it easier for them to do business with you.
Archive your articles on your website on an ongoing basis to
refresh your content for business.
6. Ask Your Site
Visitors: Is there something in your business you are
considering? Do you want some feedback on a service? Why not ask
for your customers’ opinion? You can post an online opinion poll
and down the road, post customers’ responses.
7. Start a
Blog: If you are committed to posting regularly, a blog can be a
great way to build relationships with your customers and leads.
You can give them advice about services or products, you can
offer them helpful advices, and you can give business updates.
Best of all, a blog is easy to set up and update!
ITEM: This week, look at your website. Would a visitor want to
come back? If not, write down several things you can add to your
site that will entice people to return. Take the necessary steps
to get it in place. Then, update your site!
About the author:
Wendy Maynard, your friendly marketing maven writes Kinetic Ideas: A
Marketing Blog at http://www.wendy.kinesisinc.com Sign up
for Kinesis Quickies at
http://www.news.kinesisinc.com: This twice-a-month ezine
features free marketing tips and secrets for business owners and